Algorithmic Pricing?

Algorithmic Pricing is “dynamic” pricing that varies depending upon a set of variables with the following definitions in the New York law (courtesy of Clark Hill): 

• Algorithm: An automated computational process using rules to determine a sequence of operations. 

• Dynamic Pricing: Pricing that changes based on external or internal conditions. 

• Personalized Algorithmic Pricing: Dynamic pricing determined using personal data. 

• Personal Data: Any data that directly or indirectly identifies a consumer or device. 

• Protected Class Data: Information that implicates or identifies a characteristic that is legally protected from discrimination under the laws of New York or federal law, including but not limited to ethnicity, national origin, disability, age, sex, sexual orientation, gender identity and expression. 

*Note: Certain location data used solely for fare calculation in transportation are excluded. Violations have their own penalty schedule; certain already-regulated businesses are exempted.